Effective Date: March 29, 2026
Introduction
Welcome to BelVita® Official Website (“we,” “us,” “our,” or “belvitastore.com”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://belvitastore.com/ and purchase our products, including BelVita Breakfast Biscuits, Cookies, Crackers, and our full range of nutritious snack options.
We understand that trust is essential when you share your personal information with us. This policy is designed to help you understand what data we collect, why we collect it, and what we do with it. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our website.
This Privacy Policy applies to information we collect through our website, email communications, and any other electronic messages between you and belvitastore.com. It does not apply to information collected offline or through third-party websites that may link to or be accessible from our website.
What Information We Collect
We collect several types of information from and about users of our website to provide you with an optimal shopping experience and to improve our products and services.
Personal Information: When you create an account, place an order, or contact our customer service team, we collect personally identifiable information including your name, email address, postal address, phone number, and payment card information. This information is necessary to process your orders of BelVita products, communicate with you about your purchases, and provide customer support.
Order Information: When you purchase BelVita Breakfast Biscuits, Cookies, Crackers, or any of our products, we collect details about your transaction including product selections, quantities, prices, shipping preferences, and delivery information. This helps us fulfill your orders accurately and efficiently.
Account Information: If you register for an account on belvitastore.com, we store your login credentials, purchase history, saved payment methods, shipping addresses, and product preferences. This information allows us to provide personalized recommendations and streamline your future shopping experiences.
Communication Data: We maintain records of your communications with us, including emails to Support@Belvitastore.com, customer service inquiries, product reviews, survey responses, and feedback about our BelVita products. This information helps us improve our customer service and product offerings.
Technical Information: We automatically collect certain information about your device and browsing behavior, including your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Usage Data: We collect information about how you interact with our website, including pages visited, products viewed, search queries, clickstream data, time spent on pages, and navigation patterns. This data helps us understand which BelVita products interest you most and how we can improve your shopping experience.
Location Information: With your consent, we may collect information about your geographic location to provide location-specific services, such as finding the nearest retailers carrying BelVita products or offering region-appropriate shipping options.
Marketing Preferences: We collect information about your communication preferences, including whether you wish to receive promotional emails about new BelVita flavors, special offers, nutrition tips, and breakfast inspiration.
Use of Information
We use the information we collect for various legitimate business purposes that enhance your experience with BelVita and improve our services.
Order Processing and Fulfillment: We use your personal and payment information to process your orders, arrange shipping and delivery of BelVita products to your specified address, send order confirmations, provide tracking information, and handle returns or exchanges.
Customer Service: Your contact information and communication history enable us to respond to your inquiries, resolve problems with your orders, provide technical support, and address any concerns about our BelVita Breakfast Biscuits, Cookies, or Crackers.
Account Management: We use your account information to maintain your user profile, save your preferences, store your order history, and provide personalized product recommendations based on your previous purchases of BelVita products.
Website Improvement: Usage data and technical information help us analyze how visitors interact with belvitastore.com, identify popular products like our Blueberry Breakfast Biscuits or Chocolate Sandwich Cookies, optimize website performance, fix technical issues, and enhance user interface design.
Marketing Communications: With your consent, we use your email address to send newsletters featuring new BelVita products, seasonal varieties like Pumpkin Spice, special promotions, nutrition articles, breakfast recipes, and information about our wholesome breakfast solutions. You can opt out of marketing emails at any time.
Personalization: We analyze your browsing history and purchase patterns to provide personalized product suggestions, display relevant content about BelVita varieties that match your preferences, and create a customized shopping experience.
Legal Compliance: We use your information to comply with applicable laws and regulations, respond to legal requests from government authorities, enforce our Terms & Conditions, protect our rights and property, and prevent fraud or unauthorized activities.
Business Operations: We use aggregated and anonymized data for business analysis, market research, identifying trends in breakfast snack preferences, inventory management, and strategic planning for new BelVita product development.
Quality Assurance: Customer feedback and product reviews help us maintain high quality standards for all BelVita products, address any quality concerns, and continuously improve our breakfast biscuits, bars, and crackers.
Third-Party Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we may share your information with trusted partners and service providers under specific circumstances.
Service Providers: We engage third-party companies to perform services on our behalf, including payment processing, order fulfillment, shipping and delivery, customer service support, email distribution, website hosting, data analysis, and marketing assistance. These service providers have access only to the information necessary to perform their functions and are contractually obligated to maintain confidentiality.
Business Transfers: If BelVita or belvitastore.com undergoes a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal information may be transferred to the successor organization. We will notify you of any such change and inform you of choices you may have regarding your information.
Legal Requirements: We may disclose your information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to government requests.
Parent Company: As part of the Mondelez International family, we may share information with our parent company and affiliated entities for business operations, but such sharing is governed by this Privacy Policy and applicable data protection laws.
Marketing Partners: With your explicit consent, we may share limited information with carefully selected marketing partners who offer products or services that complement our BelVita breakfast solutions. You can opt out of such sharing at any time through your account settings.
Analytics Providers: We use third-party analytics services to understand how visitors use our website. These providers collect information through cookies and similar technologies but do not receive personally identifiable information unless you explicitly provide it.
We require all third parties to respect the security of your personal data and treat it in accordance with applicable laws. We do not allow our third-party service providers to use your personal data for their own purposes.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. Cookies are small text files stored on your device that help us recognize you on return visits.
Essential Cookies: These cookies are necessary for our website to function properly. They enable core functionality such as security, network management, shopping cart operations, and order processing. You cannot opt out of essential cookies as they are required for the website to work.
Performance Cookies: These cookies collect information about how visitors use belvitastore.com, including which pages are visited most frequently, whether users receive error messages, and how long they spend on each page. This helps us improve website performance and user experience. The information collected is aggregated and anonymous.
Functionality Cookies: These cookies remember your preferences and choices, such as your preferred language, region, saved shipping addresses, and product preferences for BelVita varieties. They enhance your experience by providing personalized features.
Targeting/Advertising Cookies: These cookies track your browsing habits to deliver relevant advertisements about BelVita products on other websites. They help us measure the effectiveness of our marketing campaigns and prevent you from seeing the same advertisements repeatedly. You can opt out of targeted advertising through your browser settings or industry opt-out platforms.
Third-Party Cookies: Some cookies are placed by third-party services that appear on our pages, such as social media sharing buttons, embedded videos, or analytics tools. These third parties may collect information about your online activities across different websites.
You can control and manage cookies through your browser settings. Most browsers allow you to refuse or accept cookies, delete existing cookies, or receive warnings before cookies are stored. However, if you disable or refuse cookies, some features of our website may not function properly, and you may not be able to complete purchases.
For more information about cookies and how to manage them, visit your browser’s help section or consult websites like www.allaboutcookies.org.
External Links
Our website may contain links to third-party websites, including social media platforms, nutritional information resources, recipe websites, and retail partners where BelVita products are sold. These external links are provided for your convenience and information.
Please be aware that we do not control these third-party websites and are not responsible for their privacy practices, content, or policies. This Privacy Policy applies only to information collected by belvitastore.com. When you click on external links and leave our website, we encourage you to read the privacy policies of every website you visit, as their practices may differ significantly from ours.
We do not endorse or make representations about third-party websites, and any information you provide to them is governed by their privacy policies, not ours. We are not liable for any damages or issues that may arise from your interactions with third-party websites.
Security Measures
We take the security of your personal information seriously and have implemented appropriate technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction.
Encryption: All sensitive information transmitted between your browser and our website, including payment card details and personal data, is encrypted using Secure Socket Layer (SSL) technology. Our payment processing partners comply with Payment Card Industry Data Security Standards (PCI DSS).
Access Controls: We restrict access to personal information to employees, contractors, and service providers who need the information to perform their job functions. All personnel with access to personal data are bound by confidentiality obligations.
Security Monitoring: We regularly monitor our systems for potential vulnerabilities and attacks, conduct security assessments, and update our security measures to address emerging threats.
Data Storage: Your personal information is stored on secure servers protected by firewalls and other security technologies. We use industry-standard practices for data backup and disaster recovery.
Secure Facilities: Our physical facilities where personal information is stored are secured with appropriate access controls, surveillance, and security personnel.
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to notifying you promptly if we discover any breach that may have compromised your personal data, as required by applicable law.
You also play a role in protecting your information. Please keep your account password confidential, log out after using shared devices, and contact us immediately at Support@Belvitastore.com if you suspect any unauthorized access to your account.
User Rights and Choices
You have several rights regarding your personal information, and we provide tools and options to exercise these rights.
Access and Correction: You can access, review, and update your personal information by logging into your account on belvitastore.com. If you cannot access certain information or need assistance, contact us at Support@Belvitastore.com.
Account Deletion: You may request deletion of your account and associated personal information by contacting our customer service team. Please note that we may retain certain information as required by law or for legitimate business purposes, such as completing pending transactions or resolving disputes.
Marketing Opt-Out: You can unsubscribe from promotional emails by clicking the “unsubscribe” link in any marketing email or by adjusting your communication preferences in your account settings. Even if you opt out of marketing communications, we will still send transactional emails related to your orders and account.
Cookie Management: You can control cookie preferences through your browser settings and opt out of targeted advertising through industry tools like the Digital Advertising Alliance’s opt-out program.
Data Portability: Upon request, we can provide you with a copy of your personal information in a structured, commonly used, and machine-readable format.
Restriction of Processing: You may request that we restrict how we process your personal information in certain circumstances, such as while we verify the accuracy of disputed information.
Objection: You have the right to object to certain types of processing, including processing for direct marketing purposes or processing based on legitimate interests.
To exercise any of these rights, please contact us using the information provided in the “Privacy Questions” section below. We will respond to your request within a reasonable timeframe as required by applicable law.
Protection of Minors
BelVita products are nutritious breakfast options suitable for families, but our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without parental consent.
If you are a parent or guardian and believe your child under 13 has provided us with personal information without your consent, please contact us immediately at Support@Belvitastore.com, and we will take steps to remove such information from our systems.
For users between 13 and 18 years of age, we encourage parents and guardians to supervise their online activities and to participate in decisions about what information minors may provide to websites.
CCPA Compliance
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information.
Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions such as completing transactions, detecting security incidents, or complying with legal obligations.
Right to Opt-Out: California residents have the right to opt out of the “sale” of personal information. We do not sell personal information as traditionally defined, but if our practices change, we will provide a clear opt-out mechanism.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights, including denying services, charging different prices, or providing different quality of service.
Authorized Agents: You may designate an authorized agent to make requests on your behalf. We may require verification of the agent’s authority and your identity.
To exercise your CCPA rights, please contact us at Support@Belvitastore.com or call 400-818-5536. We will verify your identity before processing your request and respond within 45 days, with a possible 45-day extension if necessary.
GDPR Compliance
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and equivalent laws provide you with specific rights regarding your personal data.
Legal Basis for Processing: We process your personal data based on various legal grounds including contractual necessity (to fulfill your orders), legitimate interests (to improve our services), legal obligations (to comply with laws), and consent (for marketing communications).
Data Subject Rights: Under GDPR, you have the right to access your personal data, rectify inaccurate information, erase your data, restrict processing, object to processing, and receive your data in a portable format. You also have the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
Data Protection Officer: For GDPR-related inquiries, you may contact our data protection officer through Support@Belvitastore.com.
International Transfers: If we transfer your personal data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
Supervisory Authority: You have the right to lodge a complaint with your local data protection supervisory authority if you believe we have violated your data protection rights.
To exercise your GDPR rights, please contact us at Support@Belvitastore.com. We will respond to your request within one month, with possible extensions of up to two additional months for complex requests.
How Long We Keep Your Information
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Account Information: We retain your account information for as long as your account remains active. If you request account deletion, we will delete or anonymize your information within 30 days, except where retention is required by law.
Order History: We retain transaction records and order history for at least seven years to comply with tax, accounting, and legal requirements.
Marketing Data: If you opt out of marketing communications, we retain your email address on our suppression list to ensure we don’t contact you again, but we delete other marketing-related information.
Technical Data: Website usage data and technical information are typically retained for 12-24 months for analytical purposes and then aggregated or deleted.
Legal Claims: We may retain information longer if necessary to establish, exercise, or defend legal claims or comply with ongoing legal obligations.
When we no longer need your personal information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. The “Effective Date” at the top of this policy indicates when it was last revised.
Notification of Changes: We will notify you of material changes to this Privacy Policy by posting a prominent notice on our website, sending an email to the address associated with your account, or through other appropriate communication channels.
Review Responsibility: We encourage you to review this Privacy Policy periodically when you visit belvitastore.com to stay informed about how we protect your information.
Continued Use: Your continued use of our website after we post changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with the changes, please discontinue use of our website and contact us to close your account.
We maintain an archive of previous versions of our Privacy Policy. If you would like to review earlier versions, please contact us at Support@Belvitastore.com.
Privacy Questions
If you have questions, concerns, or comments about this Privacy Policy or our privacy practices, we encourage you to contact us. Our customer service team is here to help address your privacy-related inquiries.
Email: Support@Belvitastore.com
Phone: 400-818-5536
Mail: 905 West Fulton Market, Suite 200, Chicago, IL 60607, USA